Founded in 2017 by Katie Lopes and Nicola Piercy, Stripe & Stare was built on a simple but powerful idea: underwear should feel as good as it looks. Over more than six years of research and development - much of it carried out on King’s Road - we tested, refined and obsessed over fit, fabric and what true comfort really means for women.

Bringing the brand back here feels incredibly special. It’s a return to our roots, and a celebration of how far we’ve come as a London-born, female-founded, certified B Corp brand.

Our King’s Road store will showcase Stripe & Stare’s full core collection, including:

• Our best-selling knickers, thongs and Brazilians
  
• Bras designed for everyday comfort
  
• Sleepwear made for lounging, resting and everything in between
  

All pieces are crafted from responsibly sourced, planet-kind fabrics, with seasonal colourways sitting alongside our much-loved core styles.

Whether you’re discovering us for the first time or already have a drawer full of Stripe & Stare, this space is designed to help you find underwear you genuinely love wearing all day long.

While you’ll be able to shop the full collection, the King’s Road store is about more than retail. The space will act as a brand experience hub, offering:

• Expert styling and fit advice
  
• Co-branded partnerships
  
• A programme of special in-store moments designed to build community and connection

Over the years, we’ve been lucky enough to build a devoted community - from Oprah Winfrey and the Princess of Wales to Iris Law and Lila Moss - all united by a love of underwear that doesn’t compromise on comfort or style.

The King’s Road opening is an exciting next step in our journey, complementing our e-commerce business and allowing us to connect with our customers in a whole new way.

We can’t wait to welcome you through the doors.

Dates: Saturday 14 February – Monday 8 June 2026

Address: 149 King’s Road, London, SW3 5TX

Opening hours:

Monday–Saturday: 10am–6pm

Sunday: 11am–5pm

See you soon 💫