We take our responsibility to take care of the planet very seriously and we care deeply about what kind of world we're going to leave behind for future generations. For too long, the fashion industry has ignored its effects on the planet. Did you know that only 2% of underwear is sustainably sourced? We are shocked by this statistic too which is why we are so passionate about making a difference. 

All our products are made from TENCEL™ Micro Modal, an amazing eco-friendly fabric that represents a milestone in the development of environmentally sustainable textiles. Made with wood pulp from sustainable tree farms, TENCEL™ are the most sustainable fibres around. A naturally sustainable and soft fibre that starts with the tree and ends with the softest fabric you’ve ever felt. 

Every 5 minutes 10,000 fashion items end up in landfill. Our knickers are 95% biodegradable so when you are finished you can put them in the compost! We are working on a 100% biodegradable version in 2021.

Tencel is the only fabric we use. We love it, and your feedback tells us you do too. To find out more about our amazing fabric, visit our Production Process page. 

The process explained...

Did you know all our packaging is 100% biodegradable? From our recycled boxes to our plant based bio bags, even our stickers can be put in the compost! We want you to know that we care about the planet and believe small changes can make a difference. We've also now made it an option at checkout to go packaging free! This means your order won't arrive in any boxes. 

Despite everything we do to move towards a happier planet we realise that we are still not perfect and are constantly finding new ways we can be better. If you have any suggestions - we'd love to hear from you!