Kind to you. Kind to the planet.

We take our responsibility to care for the planet very seriously and we care deeply about what kind of world we're going to leave behind for future generations. For too long, the fashion industry has ignored its effects on the planet. Did you know that only 2% of underwear is sustainably sourced? We are shocked by this statistic too which is why we are so passionate about making a difference. 

Our knickers grow on trees!

All our products are made from TENCEL™ Modal, an amazing eco-friendly fabric that represents a milestone in the development of environmentally sustainable textiles. Made with wood pulp from sustainable tree farms, TENCEL™ are the most sustainable fibres around. A naturally sustainable and soft fibre that starts with the tree and ends with the softest fabric you’ve ever felt. 

Every 5 minutes 10,000 fashion items end up in landfill. Our knickers are 95% biodegradable so when you are finished you can put them in the compost! Last year we launched The B Edit - our world first 100% biodegradable version.

TENCEL™ is the only fabric we use. We love it, and your feedback tells us you do too. To find out more about our amazing fabric, visit our Production Process page. 

Packaged with LOVE...

We plant a tree with every order!

For every order placed with us, we will plant a mangrove tree in Madagascar. So you can feel even better about restocking your favourite sustainable knickers! To find out more about our tree planting scheme visit our Tree Planting page.
Despite everything we do to move towards a happier planet we realise that we are still not perfect and are constantly finding new ways we can be better. If you have any suggestions - we'd love to hear from you!