For Women, by Women.

It all started with a question...
Why is there no cool, ultra comfortable knicker for women to wear everyday?

Katie couldn’t understand why there was no knicker perfect for everyday, so comfortable you could put it on, forget you are wearing it and leave you to focus on more important things. And specifically one created by women for women. Where were the options between the ultra sexy and the ultra frumpy? She set out on a 6 year quest to create the world’s most comfortable (and sustainable) knicker.

The Stripe & Stare story is one of female founder strength and an unwavering commitment to planting playfulness in sustainable clothes. Six years of starting conversations all over the world, discovering the best fabrics and meeting reliable producers, finally delivered the foundations of our brand: TENCEL'" Micro x Modal. Made sustainably in Austria from Beechwood Trees, the Stripe & Stare fabric is scientifically proven to be three times softer than cotton, wears better and is just as breathable as fresh air in a forest of responsibly planted trees.

A female-founded, British brand, Stripe & Stare was born in London and grown in the South-West countryside of the UK. Designed for the modern woman, too fun for frumpy underpants and too busy to wear anything uncomfortable that won’t support her throughout the day. Lovers of bold colours, a good print and knowing we’re dressing for no one but ourselves. We understand our terminology, and often our accents, are not universally understood. Briefs? Panties? Knickers? Undies? Call them what you like, their comfort speaks for itself.

From our brains to your bush, our business is brimming with curiosity, independence and powerful, unapologetic women. Our knickers, loungewear and sleepwear are for the sustainable shopper who doesn't want to compromise when it comes to style, sustainability and most of all comfort.

We always aim to do the right thing and the smart thing – with a sense of humour and a smile on our faces.

Because nothing great was EVER achieved in uncomfortable knickers.

World's comfiest knickers...

Sustainable production

Botanic origin

Biodegradable

Stripe & Stare underwear in recycled packaging surrounded by flowers

Contributes to breathability

Gentle on skin

Long-lasting softness

STRIPE & STARE - KNICKERS MADE FROM TREES - BARKING MAD, RIGHT? - STRIPE & STARE - A REVOLUTION STARTS FROM THE BOTTOM UP - STRIPE & STARE - KNICKERS MADE FROM TREES - BARKING MAD, RIGHT? - STRIPE & STARE - A REVOLUTION STARTS FROM THE BOTTOM UP -

Honestly comfortable

Perfect cut - no riding up or movement on the body.
Ingenious flatlock stitching means no unsightly lines or VPL
Twice as soft as cotton and great for sensitive skin. TENCEL™ is approved for the use in newborn baby clothing as it is so gentle on the skin
Breathable and antibacterial. Perfect for all day comfort
All TENCEL™ modal fibres are biodegradable so you can pop your knickers in thecompost when you are done with them (just remember to cut the lace off first)

We plant a tree with every order!

Trees Planted

A bottom-uprising with frills & lace

It’s the small, bottom-up revolutions that can make the biggest difference. Bikes over cars, string bags instead of plastic bags and switching to knickers made of trees. Barking mad right?

It’s the kind of activism that doesn’t get your knickers in a twist.

How did Stripe & Stare get her name?

Introducing the S&S Foundation

At S&S we are all about empowering women and have always believed that we rise by lifting others. We know that if women started and scaled businesses at the same rate as men it would add £250 billion to the UK economy, yet less than 2% of Venture Capital funding goes to female founded businesses. 55% of women cite fear of going alone as a reason not to start a business.

Our mission is to help female led businesses thrive. We are launching a no cost, bespoke mentoring program that will drive confidence and trust and banish the oft felt loneliness of being a sole founder.