The Press Is Obsessed (And Honestly, Fair)

Stripe & Stare describes its brand as a “revolution, from the bottom up”. This sentiment perfectly encapsulates the British label’s commitment to keeping women comfortable, with undergarments that prioritise innovative design and super-soft OEKO and TEX-certified materials.

Touching the Stripe and Stare products, they are softer than any underwear I’ve ever felt. It feels like luxury – but should, really, be standard procedure. “Our policy is that you should be able to wear underwear that you can just forget about,”

The brand claims it makes 'the world's comfiest knickers' that will never give you the dreaded wedgie; and while we were suspicious at first, we can vouch that these big claims are indeed true.

These ones particularly excelled on the comfort front, with panellists saying they felt soft against their skin and were breathable all day. The generous gusset also stayed in place and didn't need readjusting. Hallelujah.

The moment I unpacked these Stripe & Star pyjamas, they felt incredibly premium. Although they’re not specifically designed as maternity pyjamas, Stripe & Stare is a brand I’ve worn and loved for years, so I decided to simply size up rather than switch to a pregnancy-specific style.

25 brilliant fashion basics that will make getting dressed 100% easier.

Forget frills and lace — comfortable knickers are back. No woman needs a pair of pants more complicated than her life. Little wonder then, that we’re entering the age of no-nonsense knickers

If there’s one underwear brand I recommend time and time again, it’s Stripe & Stare. Exceptionally soft, comfortable and genuinely wearable, its designs make getting dressed that little bit easier.

These are without a doubt the most comfortable and silky smooth thong I’m yet to wear. The L doesn’t dig in, which is pretty unheard of for a thong, and might be down to the fact it’s made of stretchy lace and a 95% TENCEL body.