LoveShackFancy x Stripe & Stare

Find out more

New Season

Sustainable. Empowering. So comfortable!

New Season

By women for women.

New Season

Kind to the planet. Kind to you.

Our knickers grow on trees!

Our Fabric

Join our Knicker Club!

Knicker Club

Sweet Dreams are made in these...

Shop Pyjama Sets

Lockdown Loungewear

Super-soft. Sustainable. Oh-so comfortable.

Lockdown Loungewear

Super-soft. Sustainable. Oh-so comfortable.

Sustainable & Empowering

Our mission is to continue to make the best knickers in the world. This has now expanded to encompass a line of sustainable underwear, lounge and sleepwear - where your day begins and ends. We aim to empower other women, we rise by lifting them. We only use sustainably sourced TENCEL™ Micro Modal. We strive to ensure we use the most environmentally sound materials in our products and packaging and work with the most ethical factories. Money may not grow on trees but our knickers do!

Packaged with Love

Did you know all our packaging is 100% biodegradable? From our recycled boxes to our plant based bio bags, even our stickers can be put in the compost! We want you to know that we care about the planet and believe small changes can make a difference. We've also now made it an option at checkout to go packaging free! This means your order won't arrive in any boxes. 

We plant a tree with every order!

We are so proud to be partnered with Ecologi, an amazing initiative, helping to take on the climate crisis in the form of planting trees and reducing our carbon footprint. Click here to find out more.