LoveShackFancy x Stripe & Stare
The wait is over...
We are so excited to announce the Valentine's 2021 launch of our collaboration with iconic U.S brand LoveShackFancy. The enchanting romantic prints of LoveShackFancy and our super soft sustainable underwear and loungewear is a match made in heaven!
Our knickers grow on trees!
All our products are made from TENCEL™ Micro Modal, an amazing eco-friendly fabric. A naturally sustainable and soft fibre that starts with the tree and ends with the softest fabric you’ve ever felt. Find out more.
Join our Knicker Club!
As recommended by The Guardian, sign up to our Knicker Subscription and receive a pair of knickers through the letterbox each month! The gift that keeps on giving...
Sweet Dreams are made in these...
Discover the softest sleepwear and the best night's sleep you'll ever have. Super-soft. Breathable. Oh-so comfortable!
Sustainable & Empowering
Our mission is to continue to make the best knickers in the world. This has now expanded to encompass a line of sustainable underwear, lounge and sleepwear - where your day begins and ends. We aim to empower other women, we rise by lifting them. We only use sustainably sourced TENCEL™ Micro Modal. We strive to ensure we use the most environmentally sound materials in our products and packaging and work with the most ethical factories. Money may not grow on trees but our knickers do!
Packaged with Love
Did you know all our packaging is 100% biodegradable? From our recycled boxes to our plant based bio bags, even our stickers can be put in the compost! We want you to know that we care about the planet and believe small changes can make a difference. We've also now made it an option at checkout to go packaging free! This means your order won't arrive in any boxes.
We plant a tree with every order!
We are so proud to be partnered with Ecologi, an amazing initiative, helping to take on the climate crisis in the form of planting trees and reducing our carbon footprint. Click here to find out more.