Our mission is to continue to make the best knickers in the world. This has now expanded to encompass a line of sustainable underwear, lounge and sleepwear - where your day begins and ends. We aim to empower other women, we rise by lifting them. We only use sustainably sourced Beechwood modal. We strive to ensure we use the most environmentally sound materials in our products and packaging and work with the most ethical factories. Money may not grow on trees but our knickers do!
Did you know all our packaging is 100% biodegradable? From our recycled boxes to our plant based bio bags, even our stickers can be put in the compost! We want you to know that we care about the planet and believe small changes can make a difference. We've also now made it an option at checkout to go packaging free! This means your order won't arrive in any boxes.
If you have ever had a cringe-inducing story caused by your undergarments, you’re not alone! After listening to Emilie & Annabel expose the ins and outs of their underwear drawer in their latest episode of “I’m Absolutely Fine’, we decided to ask our friends and fans what their embarrassing knicker story is…
