Sweet Dreams are made in these...
Discover the softest sleepwear and the best night's sleep you'll ever have. Super-soft. Breathable. Oh-so comfortable!
Sustainable & Empowering
Our mission is to continue to make the best knickers in the world. This has now expanded to encompass a line of sustainable underwear, lounge and sleepwear - where your day begins and ends. We aim to empower other women, we rise by lifting them. We only use sustainably sourced TENCEL™ Micro Modal. We strive to ensure we use the most environmentally sound materials in our products and packaging and work with the most ethical factories. Money may not grow on trees but our knickers do!
Our knickers grow on trees!
All our products are made from TENCEL™ Micro Modal, an amazing eco-friendly fabric. A naturally sustainable and soft fibre that starts with the tree and ends with the softest fabric you’ve ever felt. Find out more.
Join our Knicker Club!
As recommended by The Guardian, sign up to our Knicker Subscription and receive a pair of knickers through the letterbox each month! The gift that keeps on giving...
We get so much love from our happy customers...
Softest most comfortable knickers ever!!!! I had heard about them but I’m always a bit sceptical...they are amazing and worthy of all the hype. Will definitely order more....no more m&s knickers for me.
I am wearing a pair of your knickers and your claim is real! They are so comfortable and the material is gossamer light. I am a convert! I work in admin in a hospital so comfort is key. Thank you for bringing such a great product to market! I love the fact they are biodegradale and pretty. And how you are supporting your frontline NHS staff.
They are heaven. So soft and silky, incredibly comfortable and really lovely packaging. I'm very impressed! They slip on like silk. I can't believe they can just biodegrade. What an amazing company. Lovely!
Chloe loves to shop
Just wanted to say THANK YOU, for the best knickers the world has ever seen. Hand on heart I never wear anything else.
I ordered one pack to try, OMG they really are the most comfortable pants. I'm binning all my others and going to order more. I have breast cancer so my skin is very sensitive but oh my god your knickers are amazing!
I'm a size 14, with a shapely sizeable bottom and they're the most comfortable pants I've ever worn. Seriously soft and absolutely no wedgies or VPLs - winner! I've worn them for the gym today and super comfortable for that too.
Just writing to say how much I adore your underwear, I will be recommending you to all my lady friends. I just wanted to thank you for creating the perfect underwear.
Absolutely love the new packaging. Biodegradable wrapping, cardboard box and then to top it all off... sustainable knickers. Really fab and honestly this totally sells me your product. I am totally sold as a loyal customer.
I bought a pair of knickers from you at a fair under the claim that they are 'the most comfortable knickers ever'... and they are, hence buying another pack, haha
Think and act sustainably: the Stripe & Stare way
Did you know all our packaging is 100% biodegradable? From our recycled boxes to our plant based bio bags, even our stickers can be put in the compost! We want you to know that we care about the planet and believe small changes can make a difference. We've also now made it an option at checkout to go packaging free! This means your order won't arrive in any boxes.