Cotton is a common choice - it's breathable and natural. But conventional cotton is also one of the most chemically treated crops on earth. Unless it's certified organic, the cotton in your underwear may have been treated with pesticides and finished with chemicals that remain in the fabric.
TENCEL™ Modal performs better than cotton on most measures that matter for underwear: it's softer, more moisture-wicking, and 10–20 times less water-intensive to produce. For everyday underwear, it is a better fabric.