Celebrating Chelsea in Bloom

We’re so excited to celebrate our very first Chelsea Flower Show week on King’s Road with our friends at Freddie’s Flowers.

From 18th–24th May, we’re bringing a little extra joy to Chelsea in Bloom with a special in-store giveaway at our King's Road store. The first 15 customers each day who shop with us will receive a complimentary seasonal posy from Freddie’s Flowers - because beautiful underwear and fresh flowers are the perfect pairing.

As fellow B Corps, sustainability and feel-good moments are at the heart of everything we do. We wanted to celebrate one of Chelsea’s most iconic weeks in a way that felt thoughtful, uplifting and true to us - combining consciously crafted underwear with gorgeous blooms to brighten your day a little more.

Whether you’re visiting us for our signature knickers, comfy bras or dreamy sleepwear, we’d love for you to stop by, soak up the floral festivities and leave with something special to wear and something beautiful to take home.

If you’re heading to the Chelsea Flower Show or exploring Chelsea in Bloom this week, come and say hello - but make sure to visit early, as flowers are available while stocks last.