At Stripe & Stare, we’re all about comfort - the put-them-on-and-forget-you’re-wearing-them kind. Because let’s be honest, life’s too short for a wedgie.

But it is our belief that comfort shouldn’t come at the cost of the planet.

That’s why our mission has always been to create the softest, most sustainable underwear on the planet. If we’re making knickers - especially the ones you wear every single day - we believe they should be as eco-friendly as they are comfortable.

We spent six years deep in research, pouring our hearts into sourcing the most sustainable fibres we could find. (Which by happy co-incidence are also the softest)

So, what’s the secret fibre we’re obsessed with? Let us introduce you to TENCEL™…

TENCEL™ is a super-soft, sustainable fibre made from wood pulp - yes, trees! But don’t worry, it’s all sourced from certified renewable forests. It’s produced using a closed-loop process that recycles 99% of the water and solvents, making it waaay kinder to the planet than conventional cotton. It’s also biodegradable, breathable, and naturally silky-soft - which is why it’s the secret recipe behind our signature comfort.

And we’re not just saying it! We’ve been proudly B Corp certified for over three years, so everything we do meets the highest standards of social and environmental impact.

You can’t exactly buy your underwear second-hand. So where they come from - and where they go - really does matter.

This World Earth Day, we’re taking a moment to reflect. On our choices. Our habits. And how small shifts (like choosing ethical underwear) can make a world of difference over time. From compostable packaging to sustainable women’s basics that actually last, we’re here to prove you don’t have to compromise.

Soft on you. Soft on the planet.