Yes, yes it is. And tie dye is actually a lot more ‘retro’ than most think. Making it’s first appearance in 500 AD, tie dye was used massively in Asian and African cultures as a way of personalising clothing. One method of traditional Shibori tie dye involved wrapping fabric around a core of rope or wood and binding it tightly with thread. These days, it involves a lot more hairbands!
Up until last year, everyone had forgotten about tie dye and left it in the 70s, along with their flower crowns and peace symbols. But then, as per usual, a few celebrities were seen here and there – Beyoncé wearing tie dye on holiday springs to mind? It was only a matter of time before the print slowly started to creep back into our wardrobes.
Now, tie dye is seen as a universal print used in shows on the catwalks and in your home in the form of…our sustainable knickers and loungewear, right? We thought so.
Tie dye also comes hand in hand with sustainability, a matter close to our hearts. The fashion industry is changing, with a demand for slower fashion and timeless pieces. Tie dye has quickly become a staple print and has spread across all seasons, meaning yes! You can wear your tie dye sweatshirt all year round (woop!).