The Press Is Obsessed (And Honestly, Fair)

Stripe & Stare is the UK-based sustainable underwear company that’s home to the self-proclaimed “world’s comfiest knickers”. Not to mention, it’s another editor favourite

There’s nothing quite like changing into a fresh set of pyjamas, especially when they are new.

Have you ever tried Stripe & Stare? Take it from someone who has... its promise - 'world’s most comfortable knickers' - isn't a far stretch. But, not only are they ridiculously comfortable, they're sustainable and stylish too

Stripe & Stare not only creates what I think are the world’s comfiest knickers, but it’s also a B-Corp certified, female-founded British brand. Win-win.

Stripe & Stare has your summer sleepwear sorted. These lightweight seersucker boxer shorts are crafted from breathable TENCEL™ Modal fabric, keeping you cool and comfortable.

Leopard print really comes into its own when it comes to lingerie. Stripe & Stare’s bras are some of the most comfortable around, with a thick band providing enough support while still looking dainty and delicate.

It started with Tomato Girl, then came Sardine Girl summer and so it’s clear: fashion’s food fixation is here to stay. From fruit-sticker prints to grocery-inspired accessories, the trend is a fresh and fun way to add a little flavour to your wardrobe. These are the pieces we’re eyeing up…

Stripe & Stare is our Fashion Editor’s go-to pyjama brand for the softest, comfiest sets in pretty patterns. Seriously, they're made from 95% biodegradable TENCEL™ Micro Modal, aka trees

Once her baby arrives, her priorities when it comes to washing will be babygrows, muslins, and bibs. So, why not gift her another four pairs of buttery soft undies to keep her going?