Comfort is the
new black

3 for 30% off

Black

High Rise Knicker

£18

Black

Smooth Sculpt Padded Bra

£40

Midnight Neon

The Original Knicker Four Pack

£50

3 for 30% off

Black

The Original Knicker

£18

3 for 30% off

Sand

High Rise Knicker

£18

Sand

Smooth Sculpt Padded Bra

£40

Pale Pink Stripe

Long Pyjama Set

£95

Midnight Neon

High Rise Knicker Four Pack

£50

Sand

High Rise Knicker Four Pack

£50

Pale Pink Stripe

Short Pyjama Set

£85

Black

Brazilian Knicker Four Pack

£50

Blue Stripe

Soft Brushed Woven Pyjama Bottoms

£65

What we stand for.

5-star comfort
Female-founded
B-Corp

Introducing Eco Lace

All new print stories

Your daily foundation

Cosy starts here

ZigZag Lace.

Minimal effort. Maximum impact.

Meet the shapes...

Don't believe the hype?

Adelle A.

Not only are they the most comfortable underwear I have owned, but they also don’t give a VPL! (Yes, really!)

Charlotte R.

The most perfect knickers ever! Feel amazingly soft! Great under leggings! Perfect shape!

Sima C.

I genuinely cannot believe the quality and sheer softness.

Vicki D.

I have now found the Holy Grail in knickers. They are comfortable, fit perfectly and are so soft, yet so strong.

Esther G.

I was so shocked at how soft these knickers were when they arrived.

Comfort looks good on you

Comfort is the new black

What we stand for.

ZigZag Lace.

Minimal effort. Maximum impact.

Meet the shapes...

Don't believe the hype?

Comfort looks good on you

Comfort is the
new black