Buy yourself

the flowers

Don't believe the hype? Take a look at our reviews

Don't believe the hype?

Forget thongs, these female founders have created the most comfortable knickers ever (and they're compostable)
“I have three of these sets in green, three in pink, three in white. And now I’ve added three more, in almost purple—lavender! I wear them as pajamas. I work out in them. I wear them all the time!”
As Oprah says on
The quality and comfort of these knickers are revolutionary, and make me want to shout it from the rooftops
Customer Review
Good for the planet and insanely cool
Evening Standard
Honestly the comfiest and softest underwear I have ever worn. Great sizing and didn’t even feel like I had anything on (in the best way!)
Customer Review
The pants I wear everyday
Fearne Cotton
Best knickers ever. Gloriously soft, no tight edges or elastic. Wash amazingly well too. I’m sticking with this brand, sorry M&S and Victoria’s Secret
Customer Review
The most comfortable
I am so glad to have found these knickers, will never put anyting else on my bottom ever again, only Stripe & Stare. So soft, light weight, comfy and has a great stretch
Customer Review
We love your brand
Dolly Alderton