We take our responsibility to take care of the planet very seriously and we care deeply about what kind of world we're going to leave behind for future generations which is why we are so passionate about making a difference.
We are extremely proud to be partnered with Ecologi, an amazing initiative, helping to take on the climate crisis in the form of planting trees and reducing our carbon footprint.
For every order placed with us, we will plant a mangrove tree in Madagascar. So you can feel even better about restocking your favourite sustainable knickers!
It is now common knowledge that one of the best tools to tackle the climate crisis and keep our temperatures from rising is to plant trees. They are also crucial to preventing ecological collapse.
With your support, we'd love to plant around 10,000 trees by the end of the year. Together we'll be planting a forest! Plus reducing carbon, restoring wildlife habitats and creating employment for local families. Click here to watch our forest grow!
Mangrove Planting in Madagascar
Madagascar is more than just an island from an animated movie. It’s a nation with over 200,000 species of plants and animals that don’t exist anywhere else in the world. But more than 90% of Madagascar’s original forests have been destroyed, displacing entire animal species and taking away the Malagasy’s ability to farm and live on the land. Entire mangrove estuaries are gone, leaving the bare earth to wash away into the sea.
Our donations support the non-profit Eden Reforestation Projects as they continue to reforest the island. Eden are world leaders in responsible reforestation, having already planted 265 million trees and created 2.6 million work days for local communities.
Ecologi have their own designated land, to the north west of the island, near Marataola. They are planting in an area of 1,354 hectares (about 180km2). They’ll be planting their first two million mangroves there, then they should be able to move along the coast as contributions continue to grow.
Climate Positive Workforce
We are now officially a Climate Positive Workforce, meaning our carbon footprint of each employee is more than offset. Ecologi will invest our money into projects that remove more greenhouse gasses than our own carbon footprints put in.
Each month Ecologi support a range of carbon reduction projects that are certified at the very highest level by Gold Standard and equivalent.
Check out the projects Ecologi have supported to date.