Our Story

It all began with Katie's hunt for the perfect pair of knickers.  This turned into six years of research and development to create the perfect shape, fit and most importantly comfort.  A pair of knickers that are the first you reach for everyday and made of the best fabric possible.  And a product that would be supportive of the environment.  The search led to a fabric that is made sustainably in Austria from Beechwood Trees called TENCEL™ Micro Modal. A fabric that is three times softer than cotton, wears better and is breathable with the skin.  

In 2017 Katie, together with good friend Nicola, launched Stripe & Stare, a business incorporating knickers and loungewear, all sourced consciously with a transparent product sourcing journey, that unites its wearers and creates a community where women empower each other. 

We are passionate about our knickers. Our mission is to continue to make the best knickers in the world. This has now expanded to encompass a line of sustainable underwear, lounge and sleepwear - where your day begins and ends. 

Kind to you. Kind to the planet.

All our products are made from TENCEL™ Micro Modal, an amazing eco-friendly fabric that represents a milestone in the development of environmentally sustainable textiles. Made with wood pulp from sustainable tree farms, TENCEL™ are the most sustainable fibres around. A naturally sustainable and soft fibre that starts with the tree and ends with the softest fabric you’ve ever felt. 

It is the only fabric we use. We love it, and your feedback tells us you do too. 

The world's comfiest knicker!

Ingenious flatlock stitching means no unsightly lines or VPL.

Perfect cut - no riding up or movement on the body.

Breathable and antibacterial fabric. Perfect for all day comfort.

Great for sensitive skin. TENCEL™ is approved for the use in newborn baby clothing as it is so gentle on the skin.

TENCEL™ uses 95% less water in it's production than cotton and is proved to be at least twice as soft.

All TENCEL™ modal fibres are biodegradable so you can pop your knickers in the compost when you are done with them (just remember to cut the lace off first).