Sustainable fashion is the new catchphrase, but what do we mean by this exactly? The fashion industry’s boom through the early part of this century led to a culture of “fast fashion” and a habit of buying new, cheap, yet fashionable clothing for every occasion. Of course, although we, as consumers, have the height of fashion at our fingertips, it no longer being reserved for the world of Haute Couture, this also means that we, as consumers, have not paid close attention to the life of the garment, from fabric and manufacture, through to the quality of the garment itself, and to what is now becoming an increasingly significant problem, the afterlife of that garment. Every year, 300,000 tonnes of clothing and textiles end up in land fill sites! In the UK alone!
While we are becoming increasingly conscious of our environmental impact by switching to hybrid and electric cars, bikes, or even walking, using energy smart concepts such as solar and wind energy, being conscious of the devastating impact of plastic on our planet, and most notably in the Western world becoming overwhelmed with information on the food we eat, how it is produced and where it comes from, we seem still to be ignoring one of the largest problems for our planet today, that of the fashion industry. Conventional textile production is responsible for as much as 20% of industrial pollution in our rivers and land. The shocking fact is that second to oil, fashion and textiles is the most polluting industry in the world today.
Here at Stripe & Stare we take sustainability seriously. It is now possible to chose responsibly produced fibres and fabrics which don’t lose out on superior quality and we are committed to manufacturing locally where possible too, thereby reducing our fashion carbon footprint. We are one small business trying to make a difference in the larger world we move in. But the Fashion business is dominated by giants, and until they change their ways, it is up to the consumer to make a responsible decision about where they shop and what they buy.
We will give more detail in later blogs about the production journey of our products – our jersey is all knitted and sewn in Leicester, our knickers are made from Modal sourced from Austrian Beechwood Trees, our pencils are made in Nottingham, our notebooks in Cornwall… We are very conscientious as a producer and will keep you informed of how all our products come to life.