All About Stripes... Welcome to our World.

Sascha Wrottesley

Posted on October 22 2017

Welcome to the World of Stripes….we are passionate about them and we want you to love and earn your stripes too!

It is here that you will be able find out everything that you never knew about stripes, what it means to us and how they have come to be a part of the everyday world that we know and love…What we are doing, new products, new events – anything and everything you need to know about us and stripes.

It is 100 years ago this year, in 1917, that stripes first hit mainstream fashion, thanks to none other than Coco Chanel, who on a trip to the coast was inspired by the seamen’s Breton tops to create a nautical themed collection, which was stocked in her boutique in fashionable Deauville.  The craze soon caught on, and still today, we don these fabulous, versatile tops, under blazers for a sharper look, or on their own with a casual wide leg trouser or jeans.

Since then, stripes have been adopted and adapted by many a fashion designer, Jean-Paul Gaultier and Paul Smith were famous adopters, so too the fashion houses Missoni and Sonia Rykiel became synonymous with stripes, and the Breton became a signature piece of clothing for artists and writers alike, such as Picasso, Jean-Paul Sartre and Andy Warhol, who were regularly seen wearing the stripe. 

British artist Bridget Riley firmly cemented her place in the art world with her striped works and was a pioneer of the Op Art movement in the 1960s, which was so named for the Optical Illusions viewers often perceive in the work. In her early career, Riley included squares, triangles, circles, but by the 1970s and 80s she worked exclusively with stripes, simultaneously moving from black and white to colour.

Stripes may seem simple perhaps, but the use of stripes is limitless.  Complexity lurks beneath the surface, if only we take the time to look carefully and closely.  They have stood the test of time and have been adapted along the way.  They are worn by three year old girls right through to 70 year old men.  They are used all over our world, in our homes, on our streets, in our national flags and are even found in nature itself and this is why we celebrate the humble stripe.

 “Repetition acts as a sort of amplifier of visual events which seen singly, would hardly be visible” 
- Bridget Riley


21 is the number of stripes on the original Breton worn by the French sailors... Allegedly 1 stripe for every victory by Napolean’s fleet over the British.  Which is why we are giving a 21% discount for 21 days to celebrate our launch.


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