New Season

Sustainable. Empowering. So comfortable!

New Season

By women for women.

Sustainable & Empowering

Our mission is to continue to make the best knickers in the world. This has now expanded to encompass a line of sustainable underwear, lounge and sleepwear - where your day begins and ends. We aim to empower other women, we rise by lifting them. We only use sustainably sourced Beechwood modal. We strive to ensure we use the most environmentally sound materials in our products and packaging and work with the most ethical factories. Money may not grow on trees but our knickers do!

We love Stripes!

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Embarrassing knicker stories!

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We get so much love from our happy customers...

Softest most comfortable knickers ever!!!! I had heard about them but I’m always a bit sceptical...they are amazing and worthy of all the hype. Will definitely order more m&s knickers for me.


I am wearing a pair of your knickers and your claim is real! They are so comfortable and the material is gossamer light. I am a convert! I work in admin in a hospital so comfort is key. Thank you for bringing such a great product to market! I love the fact they are biodegradale and pretty. And how you are supporting your frontline NHS staff. 


They are heaven. So soft and silky, incredibly comfortable and really lovely packaging. I'm very impressed! They slip on like silk. I can't believe they can just biodegrade. What an amazing company. Lovely! 


Just wanted to say THANK YOU, for the best knickers the world has ever seen.  Hand on heart I never wear anything else.  

Chloe loves to shop

I ordered one pack to try, OMG they really are the most comfortable pants. I'm binning all my others and going to order more. I have breast cancer so my skin is very sensitive but oh my god your knickers are amazing! 


I'm a size 14, with a shapely sizeable bottom and they're the most comfortable pants I've ever worn. Seriously soft and absolutely no wedgies or VPLs - winner! I've worn them for the gym today and super comfortable for that too.


Just writing to say how much I adore your underwear, I will be recommending you to all my lady friends.  I just wanted to thank you for creating the perfect underwear.


Absolutely love the new packaging.  Biodegradable wrapping, cardboard box and then to top it all off... sustainable knickers.  Really fab and honestly this totally sells me your product. I am totally sold as a loyal customer.


I bought a pair of knickers from you at a fair under the claim that they are 'the most comfortable knickers ever'... and they are, hence buying another pack, haha


Packed with LOVE

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